Print & mockup designs
Photo shoot & retouching
How can burgerfi, THE ONLY FAST-CASUAL BURGER CHAIN WITH A LEGIT GOURMET KITCHEN, stand out from the competition?
instead of making burgerfi a gourmet restaurant, make the burger a gourmet dish.
BurgerFi staff will be given t-shirts that further extend "Not Your Typical Gourmet". Each shirt riffs on the gourmet image with a tuxedo design on the front, and a gourmet-ified fast-food cliché on the back.
Instead of their current buzzer that simply alerts customers when their food is ready, this new buzzer acts as a status update for each burger. Passing each stage in the kitchen, the buzzer will update with what step the burger has reached, until Burgerfication is complete.