How can the playfulness of lego meet the digital shopping revolution?

we give the lego store a digital makeover, and make kids' imaginations literally come to life.

BRAGGING RIGHTS:


Concept
Art direction
Logo design
Case study animation
Copywriting by Sam Richard
Lego Live immerses kids into the world of Lego using augmented reality in Lego Stores worldwide.    

Lego Live immerses kids into the world of Lego using augmented reality in Lego Stores worldwide.

 

Lego Live uses Microsoft’s HoloLens, the all-new AR headset that brings digital imagery into the real world.

Video by Microsoft

Lego Live transports children into fantastic worlds, like an underwater oasis, tropical jungle, or bustling city, all from inside the store.

Lego Live transports children into fantastic worlds, like an underwater oasis, tropical jungle, or bustling city, all from inside the store.

Kids can also demo featured Lego sets of their favorite characters, so parents can rest assured   
  
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  that they bring the right Lego set home. 

Kids can also demo featured Lego sets of their favorite characters, so parents can rest assured that they bring the right Lego set home. 

Lego Live doesn’t have to end after closing time. Kids can continue the fun at home with special Lego sets for the webcam on PC or Kinect.

Lego Live doesn’t have to end after closing time. Kids can continue the fun at home with special Lego sets for the webcam on PC or Kinect.

 


TO LEARN MORE ABOUT THIS CAMPAIGN, WATCH THE CASE STUDY VIDEO.