pizza hut's "flavor of now" put 2 billion pizza combinations at our fingertips. how do they challenge the typical cheese & pepperoni order?

create a powerful rewards system that proves small steps makes for big change.

BRAGGING RIGHTS:


Concept
Video shooting & editing
Flavor Box design
App UX and design

National semi-finalists
and regional champions
for 2015 National Student Advertising Competition


FLAVOR BOX

Not sure which new crusts to sample? Try all of them, plus six new sauces and drizzles. With the Flavor Box, there's no risk, only big taste.

 

DIGITAL UPDATES

Step-by-Step Ordering: each screen directs users to choose their crust, sauce, drizzle, toppings, and so on, making flavorful pizzas an easy option.

Frequent Flavor Club: this loyalty system rewards those who make bold additions to their pizza, including drizzles or free sauce and crust changes.

Flavor Filter: sharing a pizza with a friend? Enter the friend's username and filter out any mutually disliked toppings from the app. This makes two billion options a lot easier to digest. 

Slice the Price: split the cost of a pizza based on how many slices each friend plans on eating. It beats going halfsies with your friend who wants seven slices.

 

 

TO LEARN MORE ABOUT THIS CAMPAIGN, watch our pitch, or READ THE PLANS BOOK.